I spent two and a half
decades wearing a certain suit. For nearly all of that time, I was quite
confident that it fit me to a tee. So,
what do you do? That is the question that you get from strangers that
either begins a conversation or changes the subject. I am in the trade show business usually triggered the latter, since
most strangers had no idea what that meant nor did they care to find out.
When a stranger would express
an interest in what I did and why I did it, I likened the job of running trade
shows and events to being in the carnival business. You go to different cities.
You take a big empty space and you fill it with attractions and booths. People
sell. People perform. People buy. Then it closes and you take the trade show or
the carnival to the next town.
It did fit me to a tee. Some
shows were great because they drew big crowds. Some were dreadful because they
drew tiny crowds. Most were simply middle of the road but I almost always
believed that I would eventually find the key that would make them great.
Over the years I worked with
quite a few others who entered the business after I did. Most of them did not
enjoy it, and they left. But I was somehow suited for it – the highs and lows
and all those in-betweens. It often seemed (falsely) that customers either
loved us or hated us. You had to find ways to make that balance work in your
favor, which I somehow was able to do.
When you have a perfect fit
that lasts for almost two and a half decades, you probably do not consider that
there might be an expiration date. But, for me, there was.
Now, the suit that I wore for
two and a half decades hangs in my closet. I wear a t-shirt and workout pants.
I became a personal and group trainer, and kettlebell instructor. My favorite
clients are optimistic men and women in their 50s, 60s, and 70s who are hopeful
that they can get strong in spite of their injuries, surgeries, and health
problems.
One client, in his 60s, has
Parkinson’s disease, forcing him to deal with unnerving tremors that begin in
his left hand and work their way up his arm. The tremors quiet down when his
hand grips an object. When he completes a vigorous routine with his hands
gripping the handle of a heavy kettlebell, he is tired, relaxed, and happy with
the feeling that he is getting stronger, in spite of the beast which inhabits
his body.
Observing such results has
helped me grow comfortable in my new suit.
Thank you for listening. I
will see you here again – sooner, rather than later.
P.S. I write about fitness at Train Brilliantly!
I still have the suit that my parents bought me for my graduation in 1967. It still fits too, although I only wear it at funerals nowadays.
ReplyDeleteBruce, I have participated in a LOT of trade shows over the years, and I know exactly what it takes to pull one off successfully. OMG! Do you have an ulcer??? I certainly would if I had put in all the hours you have over the years.
ReplyDeleteThanks for commenting on my post. I am working my way back slowly into the blogging scene. The transition from Tucson to little old Brunswick, Ga. has not been an easy one for me. My muses have been hiding in protest, and I am hoping that they will return.